The TikTok Comprehensive Guide For Social Media Marketing

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Is it a meager replacement for Vine, whose disappearance left a hole in our hearts? Is it basically How did this app suddenly become one of the largest apps in the world, and how can I take advantage of it? How can I leverage it for social media marketing? The explosive growth of Tik Tok has spawned hundreds of questions, but there is only one thing for certain. If you are not optimizing your social media marketing for this next social media giant, you are going to sorely regret it.

TikTok the lip syncing mobile app is disrupting social media platforms and going viral! And if your leveraging social media for your business just like we do, pay attention. If you don’t know by now TikTok, a Chinese social media app known as Douyin (抖音) allow users to create and share 3–15 second music videos and 3–40 second looped videos has taken the world by a storm with over 1.6 billion downloads worldwide through the App Store and Google and has surpassed social media giant Instagram by 200 million downloads.

Created by BYTEdance originally named “Douyin” loosely translated to “Shaking Sound” was launched in China in September 2016 then rebranded to the west under the name “Tiktok” transcended cultures and borders from east to west going viral first to India then spreading to the west..

As the only app in the “Top 5 Downloaded Apps” section that isn’t owned by Facebook, it’s not surprising that TikTok is seen as both a wonder and a potential threat. But what makes TikTok different from your average social media application that fosters content and personalized profiles, such as Instagram or Pinterest?

Why should companies consider TikTok for social media marketing, and how should companies go about operating their TikTok accounts for the most coverage? While this guide is not a video with the latest memes or dance craze, we intend to cover all these important questions extensively so you have a better grasp of TikTok’s meteoric rise and potential.

Why are social media marketers paying attention and using TikTok in Social Media Campaigns?

But with so much obsession over TikTok and no end in sight how can you Leverage TikTok for Social Media Marketing? Well, we put together a guide for you on how we see you can leverage and implement TikTok into our social media strategy.

What’s the Difference?

On top of this, while every social media app requires aesthetically pleasing visuals to attract an audience, not every application is built the same marketing-wise-Instagram influencers develop content that has a more “in the now feel,” but those on Pinterest who want to build a following need to serve as a reference point for users, cultivating posts with links to helpful resources and strong keywords. In short, between Instagram and Pinterest, the most essential difference in their use is Instagram is more centered on users producing content specific to their profile and building a personal brand for their audience while Pinterest is more akin to building resources that inspire and provide information for users who plan on undertaking future projects and trips.

In comparison to Instagram and Pinterest, TikTok’s main focus is short video clips up to 1-minute long. The application also provides filters and effects so users can also create their own videos as well, giving more power to the users to produce their own content with built-in features. Commonly explained as a mash-up of SnapChat and the now-defunct Vine, TikTok uses artificial intelligence to identify content users prefer to see as well as content users would rather not view.

Considering TikTok’s particular features, how does it fit into the realm of social media marketing? While TikTok has a steadily growing base of A-listers since its release in 2016, many do not have the same clout and exposure as more established content creators such as YouTubers given TikTok’s relatively young age.

Does this disqualify TikTok from becoming a potential social media marketing tool? And if companies are interested in investing in the current trends and starting their own TikTok, how should they go about doing this?

How do you promote on TikTok?

TikTok’s Strong Points

How Can Brands Use TikTok?

  • Work With Influencers
  • Advertise on TikTok

*You can do combinations of different methods. By doing so, you’ll be able to know what works best for your brand.

1)Hashtag Challenge Ads 2) Hashtag Challenges 4) In-Feed Native Ad 5) User Participation 6) Brand TakeOver Ads

Originally published at on February 6, 2020.

I'm a social media marketing story, manager, and founder of Social Motto Social Media Marketing Agency in Detroit.

I'm a social media marketing story, manager, and founder of Social Motto Social Media Marketing Agency in Detroit.