The Tik Tok Strategy Guide For Marketing

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Is it a meager replacement for Vine, whose disappearance left a hole in our hearts? Is it How did this app suddenly become one of the largest apps in the world, and how can I take advantage of it? How can I leverage it for social media marketing? The explosive growth of Tik Tok has spawned hundreds of questions, but there is only one thing for certain. If you are not optimizing your social media marketing for this next social media giant, you are going to sorely regret it.

TikTok the lip-syncing mobile app is disrupting social media platforms and going viral! And if your leveraging social media for your business just like we do, pay attention. If you don’t know by now TikTok, a Chinese social media app known as Douyin (抖音) allow users to create and share 3–15-second music videos and 3–40-second looped videos has taken the world by a storm with over 1.6 billion downloads worldwide through the App Store and Google and has surpassed social media giant Instagram by 200 million downloads.

Created by BYTEdance originally named “Douyin” loosely translated to “Shaking Sound” was launched in China in September 2016 then rebranded to the west under the name “Tiktok” transcended cultures and borders from east to west going viral first to India then spreading to the west…

As the only app in the “Top 5 Downloaded Apps” section that isn’t owned by Facebook, it’s not surprising that TikTok is seen as both a wonder and a potential threat. But what makes TikTok different from your average social media application that fosters content and personalized profiles, such as Instagram or Pinterest?

Why should companies consider TikTok for social media marketing, and how should companies go about operating their TikTok accounts for the most coverage? While this guide is not a video with the latest memes or dance craze, we intend to cover all these important questions extensively so you have a better grasp of TikTok’s meteoric rise and potential.

An In-Depth Look Into Tiktok For Social Media Marketing Strategies

The 15 to 40-second limit seems to fit well with dwindling attention span social media has adapted us to. Nonetheless, brands, influencers, and artists are all over Tiktok with hashtag challenges, behind the scenes short takes, rants, hilarious clips and some highlighting some downright awesome talent. With over 500 million active monthly users its easy to see why social media agencies are all over the app!

Where else can you accumulate 1200 views within an hour and by the end of the day millions? Well, television and movies are just about where you can find that kind of marketing. Tiktok also offers paid ads as well and as the app becomes more and more popular brands, business even freelancers will be leveraging content because simply it’s fun! As of 2019, Tiktok became the fourth most downloaded non-game app, and quickly rising up to the biggest social media platforms.

Why are social media marketers paying attention and using TikTok in Social Media Campaigns?

But with so much obsession over TikTok and no end in sight how can you Leverage TikTok for Social Media Marketing? Well, we put together a guide for you on how we see you can leverage and implement TikTok into our social media strategy.

What’s the Difference?

On top of this, while every social media app requires aesthetically pleasing visuals to attract an audience, not every application is built the same marketing-wise-Instagram influencers develop content that has a more “in the now feel,” but those on Pinterest who want to build a following need to serve as a reference point for users, cultivating posts with links to helpful resources and strong keywords. In short, between Instagram and Pinterest, the most essential difference in their use is Instagram is more centered on users producing content specific to their profile and building a personal brand for their audience while Pinterest is more akin to building resources that inspire and provide information for users who plan on undertaking future projects and trips.

In comparison to Instagram and Pinterest, TikTok’s main focus is short video clips up to 1-minute long. The application also provides filters and effects so users can also create their videos as well, giving more power to the users to produce their content with built-in features. Commonly explained as a mash-up of Snapchat and the now-defunct Vine, TikTok uses artificial intelligence to identify content users prefer to see as well as content users would rather not view.

Considering TikTok’s particular features, how does it fit into the realm of social media marketing? While TikTok has a steadily growing base of A-listers since its release in 2016, many do not have the same clout and exposure as more established content creators such as YouTubers given TikTok’s relatively young age.

Does this disqualify TikTok from becoming a potential social media marketing tool? And if companies are interested in investing in the current trends and starting their own TikTok, how should they go about doing this?

How do you promote on TikTok?

TikTok’s Strong Points

How Can Brands Use TikTok?

  • Work With Influencers
  • Advertise on TikTok

*You can do combinations of different methods. By doing so, you’ll be able to know what works best for your brand.

How Do Brands Market Through TikTok?

1)Hashtag Challenge Ads

Hashtag Challenges Ads is a kind of advertising where the user gets to see a banner ad that will take the user to a page with instructions for the challenge. It is usually seen on the discover page of the app. The results of this option can be measured via clicks, views, engagement, and a lot more. It often targets specific consumers.

2) Hashtag Challenges

The hashtag has been synonymous with social media as it has been used by others like Twitter, Instagram, and even Facebook. It gathers audiences and helps spread brand messages throughout the app. It is usually non-sponsored but could make brands accessible to its users and consumers with just a simple hashtag. Influencers can also be a big part of how hashtag challenges will work as they have far more audiences, and it can have an extensive reach. With the right challenges and making the hashtag challenges fun and engaging to the viewers, then this marketing strategy will be a success.

4) In-Feed Native Ad

TikTok has In-feed native ads that will help you add website links and order now buttons. It will eventually land on the page directly that tells more about the product that you are marketing. It has skippable ads and multiple options when it comes to designing the ad. It can also be traced through views, engagements, and click-through rates.

5) User Participation

User Participation is the most accessible as well as very engaging when it comes to advertising on TikTok, and you would want this as a marketing strategy. This is when users can promote brand causes, which enable them to post different content themselves. Brands or businesses need to think of a unique way of how they want their subscribers to be engaged that would help them promote their products.

6) Brand TakeOver Ads

A form of advertising in TikTok and is considered as one of the purest forms. It is where images, clips, or videos turn out to be the predecessor of the products that you want to make from its landing page or hashtag challenges. However, only a single brand can be involved per day as it is known to be category exclusives. This kind of strategy is more effective because of its simplicity and known for user-friendly techniques which will help in putting your brand out there.


Author: Social Motto Social Media Management Team

Originally published at on February 6, 2020.

I'm a social media marketing story, manager, and founder of Social Motto Social Media Marketing Agency in Detroit.