How To Leverage Instagram Reels for B2B Social Media Marketing

  • Fashion influencer Junesixtyfive has gotten more than 2.7M views on her quick change transition Reel with different outfits.
  • Louis Vuitton averages 7M views on each Reel.
  • NBA franchises are getting 22% higher engagement with Instagram Reels as compared to Instagram posts or Instagram Stories.

What Is Instagram Reels, Exactly?

Where Do You Find Reels?

  • A Short Form Video can appear in the Main Feed or Stories
  • Exploring hashtags used in a Reel
  • Browsing audio, which behaves like tags to the videos they are used in
  • The Instagram Explore page, a popular place for users to discover new content

Main Features of Instagram Reels

  • 15 or 30-second videos
  • Ads enabled for businesses
  • Special moviemaking options like video speed, transition effects, and green screens
  • Filters
  • Ability to add musical recordings
  • Enabled for e-commerce
  • Highly visible “explore page” to find new content
  • Generate engagement

Top Reasons B2B Brands Should Leverage Instagram Reels Vs. Other Social Media Platforms

B2B Digital Marketing with Reels

The Two Platforms: Instagram Reels vs TikTok

Top Ways Brands Can Leverage Instagram Reels In Their Social Media Marketing Strategy

Build Brand Name Awareness

Ways to Build Brand Awareness with Reels:

  • Start a challenge. Challenges are a type of viral video sensation where users make their own version of a theme that can take almost any form.
  • Follow Instagram’s Best Practices. Using Reels to gain followers means adhering as close as possible to the community guidelines.
  • Answer specific questions. The 15 or 30-second video format is perfect for taking on questions and answers. Use other channels like Reddit, Quora, or even your own Instagram Polls can mine for information that can be used to answer specific questions.
  • Make relevant content with influencers. It will promote your brand and products to their fans. Walmart is a great example.
  • Show your funny side. Sometimes a Reel is just about making your customers smile. For example, Netflix made a video that just shows a plant crying as it watches its owner cry to a sad movie.

Promoting Products & Education

Product Education Formats on Reels:

  • Product demonstrations: Many brands have success using Reels videos to show how their products are used. Customers and prospects can browse your reels gallery with fun videos about exactly what your product can do for them.
  • FAQs: If you have an FAQ page on your website, they’re usually the perfect bite-sized pieces of information that translate well to quick, bite-sized videos.

Thought Leadership

  • How-to videos: Share your industry expertise by making a series of How-To videos that your prospects may be looking for or need. For example, a tire company could produce a 15–30-second video about how to change a flat tire.
  • Informational content: Studies and other data your brand wants to share can be neatly summarized in a quick video that is a joy to watch and educational.

Connect & Make Meaningful Connections

Short Format Video Ideas for Behind the Scenes:

  • Day in the life: Make a short movie about what it’s like to work at your company
  • Updates on projects: Follow a project from start to finish on Reels
  • Virtual tour: Show Off your facilities
  • Insight into your process: Peel back the curtain on how you create your products or services
  • Bloopers: Customers like it when you show off the goofy side of your brand
  • Business Profiles: Share who the people are behind the brand.
  • Share videos: Share videos made by your employees


  • Quote testimonials: Take a quote and lay it over video of the product
  • Success Stories/Case Studies: Tell the story of how your product solved their problem
  • Interview Testimonials: Question and answer style can produce authentic, endearing responses

Product Launches

  • Sneak peeks: Give your most loyal customers early intel and sneak peeks into new products. Luxury purse brand Anima Iris gave fans a glimpse of a bag from their new collection before it was released.
  • Build Excitement: Set the stage for the product to be released by building up anticipation for the new product. For instance, Louis Vuitton created a cool video to promote the launch of their new collection.

What Makes A Reel Go Viral?

  • Delights people, grab their attention, makes them laugh, or has a fun surprise or twist. Be entertaining.
  • Inspires. Start a trend that others can easily participate in.
  • Applies imaginative tools like text, filter, or camera effects.
  • Uses vertical video.
  • Adds music from the Instagram library and/or original audio you create or find on Reels.
  • Are experimental! Instagram wants you to try something new, be yourself, and see what works for you.
  • Blurry, low-resolution videos.
  • Contain logos or watermarks from other apps (such as Tik Tok).
  • Borders around the image.
  • Having the majority of the image covered by text.
  • Not meeting Instagram’s Community Guidelines.

Tips for Using Instagram Reels

  • Use Music and Captions-Audio, and captions for those not necessarily listening, are standard best practices on Reels much like a regular social media post.
  • Tag People-Tagging relevant people increases visibility.
  • Publish to the Feed and Stories-Publishing to the Feed and Stories gives you the most exposure to many users. If you only publish to the Reels feed, it may not be seen by your followers, who are the most likely to engage.
  • Use Titles-This makes it easier to browse from your Reels Tab.
  • Repurpose Content-Create videos based on older content. Things that were a hit on Stories or the Feed may find new life as a video. And content that didn’t do as well as you wanted in the form of a photo may do better as a moving image.
  • Use Your Videos in a Blog Post-Videos can be downloaded and added to your blog, which can positively impact your SEO program.
  • Hop on Trends Fast-Social media trends have a shelf life and by joining in too late your target audience may have already moved on.
  • Storyboard-Since Reels are essentially mini-movies, storyboard each post to make sure it’s telling a clear and relatable story.




I'm a social media marketing story, manager, and founder of Social Motto Social Media Marketing Agency in Detroit.

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Kim Stricker

Kim Stricker

I'm a social media marketing story, manager, and founder of Social Motto Social Media Marketing Agency in Detroit.

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