For every dollar that has been spent on marketing, no investment has yet surpassed the power of a powerful and compelling brand story. You can throw solid facts, figures, and charts at people all day long and it won’t keep people interested. If you are not telling your story, you…

Whether you’re in paid media or you’re after organic traffic, if you haven’t been using Instagram stories to generate b2b leads with Instagram, don’t panic; it’s never too late to learn. When Instagram stories launched in the summer of 2016, it was anyone’s guess if years later it would become…

Head of Instagram, Adam Mosseri, tweeted on June 30th, 2021 that Instagram the social media platform is no longer a photo-sharing app. Instead, he pointed out that the social media giant is focusing on video, creators, shopping, and messaging. For businesses investing in an Instagram social media strategy, that signals…

Linkedin is the premier platform where sales professionals can boost and build their network to find better opportunities and grow their businesses with paying customers. And because most users are inclined to build trusted relationships with other professionals, it makes perfect sense for companies and marketers to use LinkedIn to…

It’s no surprise that LinkedIn, the world’s largest social media platform for business professionals, is the absolute best b2b social media channel for companies’ advertising solutions and b2b marketers. LinkedIn has 61 million senior-level influencers. For the generation of millennials itself, there are over 87 million registered members, and counting…

Whether you’re in paid media or you’re after organic traffic, if you haven’t been using Instagram stories to generate b2b leads with Instagram, don’t panic; it’s never too late to learn. When Instagram stories launched in the summer of 2016, it was anyone’s guess if years later it would become…

For B2B businesses, the most important aspects of doing business are finding a niche market and finding a scalable way to get in contact with prospective clients/businesses. …

Reading Time: 10 minutes When it comes to social commerce, social networks, social channels, and social media networks things may all appear to be the same but can be quite different for your brand and sales channel to drive the right kind of audience to the targeted landing page. With…

Reading Time: 6 minutes Given B2B’s penchant for the professional and for investing in partnerships with other companies, LinkedIn is the perfect platform to reach out on. However, there are a few pressing questions for any B2B company using LinkedIn. How do I use LinkedIn for finding other companies? How…