PinnedKim StrickerTHE POWER OF PERSONALIZATION IN B2B CONTENT MARKETINGDid you know you can instantly increase your revenue by creating personalized content? A recent study by McKinsey & Company found that the…11 min read·Feb 3, 2023----
PinnedKim StrickerB2B INFLUENCER MARKETING STRATEGIES GUIDEB2B Influencer marketing strategies can elevate B2B brands by creating a genuine human connection, building trust, establishing social…14 min read·Nov 1, 2022----
Kim StrickerSocial Media’s Role in B2B Personal BrandingFor B2B professionals, the strategic use of social media is a critical component in shaping a personal brand. It involves more than just…10 min read·Jan 20, 2024----
Kim StrickerB2B Social Media Marketing 101 For Real Business GrowthWhen it comes to social media marketing, most brands barely scratch the surface of its true potential and power. Crafting an impactful…13 min read·Jan 9, 2024----
Kim StrickerFRESH LINKEDIN CONTENT STRATEGIES FOR BETTER B2B MARKETINGFeeling overwhelmed trying to create strategic, top-notch content for your LinkedIn marketing platform? You’re not alone.17 min read·Jul 29, 2023----
Kim StrickerHOW AUGMENTED REALITY (AR) IS REVOLUTIONIZING B2B SOCIAL MEDIA MARKETINGAugmented Reality (AR) is no longer a futuristic concept; it’s a present-day reality that’s reshaping the landscape of B2B social media…14 min read·Jul 29, 2023----
Kim StrickerHOW TO BUILD AN UNBEATABLE B2B SOCIAL MEDIA STRATEGYSocial media marketing has become a go-to strategy for 92% of American businesses. This includes 90% of small and mid-sized businesses.19 min read·Jul 29, 2023----
Kim StrickerOPTIMIZING B2B SOCIAL MEDIA MARKETING AMID ECONOMIC DOWNTURNDuring economic downturns, grasping the complexities of economic uncertainty is vital when discussing profit decline for numerous…10 min read·Jul 29, 2023----
Kim Stricker7 CLEAR SIGNALS THAT YOUR B2B SOCIAL MEDIA MARKETING NEEDS OUTSOURCINGMaintaining an active and engaging successful digital marketing strategy is crucial for modern B2B marketing. However, it can be demanding…9 min read·Mar 31, 2023----
Kim StrickerHOW TO CREATE A WINNING B2B BUYER PERSONAIn their 2021 B2B Buying Study, the marketing researchers at Forester found that 63% of B2B purchases now involve four or more people…12 min read·Feb 3, 2023----