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Kim Stricker

Whether you’re in paid media or you’re after organic traffic, if you haven’t been using Instagram stories to generate b2b leads with Instagram, don’t panic; it’s never too late to learn.

When Instagram stories launched in the summer of 2016, it was anyone’s guess if years later it would become an effective channel for brand storytelling. But, surprise — it has!

Today, a whopping 70% of Instagram’s one billion users now watch stories on a daily basis. There are 500 million daily active stories posters on Instagram, about half of all scrollers, and roughly 86.6% percent of people using Instagram


For B2B businesses, the most important aspects of doing business are finding a niche market and finding a scalable way to get in contact with prospective clients/businesses. Compared to the immediate transactional nature of B2C businesses, B2B businesses tend to look for long-term relationships with partner companies who purchase their products and/or services consistently.

However, in this new digital age of social media, the process for finding the best leads for your business is different than before. Long gone are the days where you show up to a convention or conference with a booth and a representative. …


Reading Time: 10 minutes

When it comes to social commerce, social networks, social channels, and social media networks things may all appear to be the same but can be quite different for your brand and sales channel to drive the right kind of audience to the targeted landing page.

With the sheer number of social media platforms multiplying each year, it can be difficult to find a social commerce strategy that can leverage each to success, driving customers with your social media efforts from social channels and through the purchase process.

is the use of networking and branding through marketing…


Reading Time: 6 minutes

Given B2B’s penchant for the professional and for investing in partnerships with other companies, LinkedIn is the perfect platform to reach out on. However, there are a few pressing questions for any B2B company using LinkedIn.

  • How do I use LinkedIn for finding other companies?
  • How do I generate leads?
  • How do I find the right companies to reach out to?

LinkedIn provides two wonderful tools for these dilemmas: LinkedIn Advertising and LinkedIn Recruiter. …


Reading Time: 10 minutes

Is it a meager replacement for Vine, whose disappearance left a hole in our hearts? Is it Musical.ly? How did this app suddenly become one of the largest apps in the world, and how can I take advantage of it? How can I leverage it for social media marketing? The explosive growth of Tik Tok has spawned hundreds of questions, but there is only one thing for certain. If you are not optimizing your social media marketing for this next social media giant, you are going to sorely regret it.

TikTok the lip-syncing mobile app is…


By Kim Stricker Reading Time: 10 minutes

Is it a meager replacement for Vine, whose disappearance left a hole in our hearts? Is it basically Musical.ly? How did this app suddenly become one of the largest apps in the world, and how can I take advantage of it? How can I leverage it for social media marketing? The explosive growth of Tik Tok has spawned hundreds of questions, but there is only one thing for certain. If you are not optimizing your social media marketing for this next social media giant, you are going to sorely regret it.

TikTok the…


When your business is small, and growth is invaluable, making the right marketing decisions can make or break you. There are so many benefits in social media advertising so where can you put your focus and why? As a small business or start up company, you need to get the most out of your marketing budget and return on ad spent is what every business wants. Social media marketing allows you to create ads that target your key demographic with engaging content that will help you make the greatest impact for your dollar. …


Creating a successful social media marketing campaign is a challenge for any business but is well worth the effort. Taking the additional time to focus on social media marketing can help your business grow and reach a wide range of clients. Begin using these tips today to expand your business on various social media platforms and help your company achieve higher levels of success.

Apply These 5 Secret Techniques To Improve SOCIAL MEDIA MARKETING CAMPAIGN

#1 Focus on Your Audience

One of the main keys to being successful on social media is to focus on a target audience for your business. Developing a buyer persona…


Facebook marketing has, in recent years, become one of the most valuable tools for growth-oriented businesses to tap into. You can gain rapid growth for your business and boost ROAS with Facebook Ads and see a tremendous increase in engagement and conversions.

Why Facebook?

The Facebook platform holds 2 billion monthly users that is a huge market to tap into, making it an invaluable resource for gaining audience reach and stimulating conversion. However, optimizing advertising campaigns may appear complicated but it really isn't, if you know what to look for among the many options available for identifying and interacting with…


To create and maintain a popular online social media campaign as we do as a digital marketing agency you should consistently post top-quality, innovative and intriguing content. And that’s where Instagram’s Story takeovers are a great strategy to add to your social media toolbox.

To put it simply for now before I go into further detail, an Instagram takeover is defined as a user or brand taking over another user’s Instagram account for a specific period to post their own content. …

Kim Stricker

I'm a social media marketing story, manager, and founder of Social Motto Social Media Marketing Agency in Detroit. https://www.mysocialmotto.com/

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