B2B Influencer marketing strategies can elevate B2B brands by creating a genuine human connection, building trust, establishing social proof, branding, and generating leads with potential customers to win business in a way no other media can compete with! Is a B2B influencer marketing strategy one of the most powerful ways…

Feeling overwhelmed trying to create strategic, top-notch content for your LinkedIn marketing platform? You’re not alone. LinkedIn is the obvious go-to marketing platform for B2B marketers looking to elevate their brand and connect with other professionals. …

Augmented Reality (AR) is no longer a futuristic concept; it’s a present-day reality that’s reshaping the landscape of B2B social media marketing. This AR technology is creating immersive experiences that are driving sales and transforming the way businesses connect with their customers. This technology, which overlays digital objects onto our…

Social media marketing has become a go-to strategy for 92% of American businesses. This includes 90% of small and mid-sized businesses. The draw? These companies all find that social media marketing: Boosts web traffic Builds important relationships Amplifies brand visibility Generates leads and revenue Social media has become an integral…

During economic downturns, grasping the complexities of economic uncertainty is vital when discussing profit decline for numerous enterprises. Instinctively, one might reassess the market effectively and modify marketing budgets. Some experts advocate that organizations should emphasize cost-reduction measures and internal enhancements in such situations. However, Millward Brown’s research amid the…

Maintaining an active and engaging successful digital marketing strategy is crucial for modern B2B marketing. However, it can be demanding and time-consuming, requiring specialized expertise and constant attention. Therefore, about half of B2B marketers outsource some or all of their social media marketing efforts to outside agencies. Although outsourcing can…

In their 2021 B2B Buying Study, the marketing researchers at Forester found that 63% of B2B purchases now involve four or more people. That’s a 15% jump from 2017. Their titles and roles can range from social media influencers to end users to C-level decision-makers, and more. Understanding these “decision…

Measuring and harnessing social media marketing is an ever-changing endeavor, but one thing remains stubbornly persistent — it’s really difficult to consistently maximize your social media ROI. Whether it’s tweaking your strategy, tracking performance, or quantifying your efforts, it’s hard to show the tangible results of social media. So let’s…

Take a second to mourn the loss of traditional social media marketing. The glory days of posting beautifully curated photos with a hooky blurb are gone. Hope is not lost within the algorithms and it comes in the form of a video format called social media storytelling. Set aside a…